Water HugCell is Dried Bio Cellulose ground to micro-sized particles. It is in translucent gel form with high stability. Water HugCell is often used in cosmetics and various products as a natural moisturizer, due to its high water retention. Ideal for hydrating skin care products, moisture barrier of Water HugCell prevents moisture loss and keeps skin hydrated for an extended period of time. Water HugCell also acts as a natural thickener, which is compatible with other thickeners.